Make a plan. Take time to consider how you’ll use each of your keywords on your varied pages and how you will link all the together. You may want to get a pen and paper and draw out the way in which the pages will be connected to each other. Remember to use hyperlinked (words folk can click) keywords in some places. Don’t go overboard. If you use far too much of the same keywords on the same page, the search engines may think you’re making an attempt to cheat and could penalise you for it. Of course , there is something you don’t want people to do when they get to your internet site, and that’s's to depart.
Test your competition. To explain, use each of keywords in a search engine and see how many competing pages there are. The more the pages, the harder it is going to be to rank higher. Take some extra time and click thru on the first few results. The best keywords are those with a lot of searches, but not a great deal of competition. The reality is that these words can be tricky to find. Therefore while you should check your competitors, you should not get too hung up on it either.