Many web analytics services provide very useful web traffic reports with information such as the quantity of unique visitors to your website, or breakdowns of traffic by geographical location, pages viewed, referring web sites, etc . And many services also offer reports on what terms visitors entered into their search engines, (Google, Yahoo, or MSN Bing), so as to arrive at your website. They even report on technical info about your site’s visitors, like what browsers or operating systems they are using. Certain stat counters go farther, permitting you to really segment your visitors. Hence for instance, they may offer reports that research only visitors that came from a particular referring site, or only visitors that turned up at your internet site through a specific advertising campaign, or only those visitors who made purchases. You can even be able to get an in-depth look at how each visitor pages through your internet site.
If you have an internet business or e-commerce site, you can have your traffic broken down into certain steps, like “who filled out a registration form, who put something in their shopping cart, who got the the checkout page, and who actually paid for the product or service. If you go even one step further, you can invest in a web analytic service that not only provides you with the information, but also tells you what to do with it.