There is no simple answer to the question of whether an authority site or a mini site is better. When it comes to these two kinds of sites, it’s best if you don’t make broad, general statements about them. If you’re convinced of one point of view, and don’t want to consider any others, that’s your choice, of course. But it can be to your advantage to openly look at both sides of this debate. The more open-minded you are, the more options you have and the more money you can make. Let’s look at some of the factors you should consider regarding mini sites and authority sites.
A good source of information about this is Profit Insiders. When you’re creating an authority site, remember that you’ll need patience and time in order to reap the benefits you’re hoping for. You can certainly compete in a crowded market – if you are willing to do what it takes to win. Work on optimizing for long-tail keywords, not those that are just a single word, and then focus on building backlinks that point to the inner pages of your site. However, don’t expect those results immediately, as they do take time. For example, let’s say you have 10 mini sites and one large authority site. How would you go about driving traffic to each site? You will need to duplicate your traffic building efforts times ten for the collection of mini sites. The larger authority site will also require time and attention for driving traffic. This allows you to actually leverage your time. Since the content on mini sites is so limited it is difficult to make them very “sticky.
One aspect of authority sites worth noting is that they can be more profitable in the long run, though of course they also take more work on your part.
The more content you have on your site, and the more items you’re promoting, the more chances you have of making a sale from each visitor. This increases the chances that any given visitor will find something to purchase. This means that traffic sent to an authority site can be more valuable than that sent to a mini site.
When we consider everything, there’s no way to satisfactorily decide whether authority sites or mini sites are better. These two types of sites are meant to accomplish different objectives, so you can only really ask, which is better for what goal. While you can find certain similarities, these don’t compare to the fundamental differences.
In other words, you have to figure out which type of site will work better for your own personality. Also, what are your preferences with regard to business building? With a mini site, you can market an extremely targeted niche, whereas an authority site can help you brand yourself in the long run.